It’s been an awfully busy year for the Volvo Group. The last 12 months in- cluded just about everything — major new product developments, orders
and strategic geographic moves, executive changes and even the sight of
a company president dangling atop a
truck high over Gothenburg harbor and
a hamster steering a truck in a quarry.
For all of that activity (save the dangling president and hamster, anyway),
the Volvo Group has been chosen as
Diesel Progress International’s Newsmaker Of The Year for 2013.
To review, the Newsmaker Of The
Year is recognized as the company,
technology, person, trend, market,
etc., that made the most news over
the course of the previous 12 months.
It all comes down to what are people
reading about, talking about the most.
DIESEL PROGRESS INTERNATIONAL 12 NOVEMBER-DECEMBER 2013
Global expansions, new products, dangling presidents
and hamsters kept company consistently in the news
BY IAN CAMERON
Throughout 2013, Volvo has rarely
been out of the spotlight, whether for
its construction equipment, commercial vehicles or engine developments.
One of the reasons for the company’s high profile this year has been its
far-reaching international expansion
plan, which commenced in January.
That was when Volvo cemented its
position as one of the world’s largest
makers of heavy-duty trucks following
its agreement with Chinese vehicle
manufacturer Dongfeng Motor Group
Co. Ltd. (DFG) to acquire 45% of a new
DFG subsidiary that includes the major
part of the DFG’s medium- and heavy-duty commercial vehicle business.
Another sign of Volvo’s international
ambitions were provided by its Chi-
nese subsidiary, SDLG. After success-
ful moves into several export markets
such as Latin America, Russia, Ocea-
nia, Africa, the Middle East and much
of Asia, the company announced its
plans for entering the North American
market with two models from its wheel
Initially, the SDLG products are undergoing an introduction phase with
select dealers before being rolled
out to a wider customer base across
North America. The company’s market focus is also interesting, as it is
primarily targeting smaller contractors
and farmers that primarily only bought
Following that announcement, SDLG
opened an excavator factory in Brazil
that is initially producing four crawler
models from 13. 8 to 24. 3 tonnes aimed
at the construction, forestry, agricultural,
mining and extraction sectors.